Internet Marketing Services In Falkirk. What You Need To Know.
So you are a small business owner and you either have a website or are
thinking about getting a website.
I will break this report into two parts to give you a good idea of what to
do next.
If you already have a website then you are already off to a good start. Or
are you? I mention this because most small business websites are not
EFFECTIVE in getting results.
If you have a website you should be ranking on page one of Google for your
specific search terms. This means if you are a dentist and you are based in
Falkirk you should be ranking on page one for such searches as “Dentist
Falkirk” or “Falkirk Teeth Whitening” as well as many more.
You should also have access to your websites performance statistics so you
can see if your traffic is growing. This is very important because if you
don’t know your performance statistics you have no way of knowing what types
of marketing are sending you traffic, you don’t know how many people visit
your site then leave without buying from you and you have no way of checking
whether the services you have paid for are actually working.
You could be spending money on marketing promotions that are not getting
results. This is good news for the people who are promoting you and it’s
also good news for your competition. The only person who loses out in this
set-up is you, the business owner.
Without this vital information it is impossible to build an effective
marketing campaign that will ultimately bring more revenue into your
business.
Your website should also have a lead capturing form on it with some sort of
bribe to entice people to join your email list. I never see typical SEO
companies talk about this on their websites. This is important because it
allows you to keep in touch with qualified leads very easily. You gain the
ability to start building a relationship with the very people who have
already shown some signs of interest in your business.
Imagine every time you ran a new promotion in your business that you could
write one promotional email and have it instantly delivered to EVERYONE on
your list.
If your business usually requires footfall before people can learn about
your offers, this should really excite you. This type of marketing and
relationship building will increase visitors to your business. The people
who visit you as a result of this will have already been pre-sold on your
offer. They are red hot leads as they have decided to visit you based on
what you have told them.
If your website is not performing in any of these three areas, yet you are
paying good money to be promoted, I would start to ask these questions of
your current online marketing suppliers.
Now, for people who don’t have a website yet, do not be put off. You are
actually in a better position than people who already have a website that
doesn’t perform. You will save a fortune compared to what they will have
paid so far.
For a new website, there are different challenges that need to be overcome.
When a new site is created, it can take weeks for Google to index your site.
This is simply Google acknowledging that your site exists. It can take a lot
longer for Google to rank your website highly enough to put you on the first
page.
Here is information from a web promotion company in Falkirk. They are
talking about the merits of a brand new site:
“Your website is quite new and therefore hasn’t really had a chance to build
up any trust. This would make it difficult to rank on any competitive search
terms. Even if your keyword research is done well and your onsite
optimisation is in place, you would still need to do both link building and
build up a little history.
If a link building campaign was previously implemented, you should begin to
notice its effect in around 3 months, however it would not come in to full
effect until between 7-12 months. This all really depends on how competitive
(difficult) the search terms you would like to compete on are.”
This is almost enough to put you off buying a website and tends to be the
accepted standard for most online promotion companies.
Thankfully, this does not have to be true. I am an expert at getting
exposure on Google page one. However it does not take me 7-12 months to get
everything into full effect.
I can start getting you results within ONE WEEK of starting your promotions. You will of course still get the same benefits after 12 months that my competitors promise, but you will have been getting Google page one rankings right from the very start!
Please Watch the videos on my site and you will know more about what it takes to get your business website on top of Google than 90% of business owners out there!
